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Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : BPI/Irwin, 1989Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.13 .P44 1989, ...

Cases in strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David W | Brown, Lew G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2000Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.13 .R72 2000, ...

Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (3) Call number: HF5415 .135c852 2000, ...

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1991Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.13 .B448 1991, ...

Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.

by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .R15 1995.

Marketing management : text and cases / Robert J. Dolan.

by Dolan, Robert J.

Series: McGraw-Hill/Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .QD68 2002.

Cases in strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David W | Brown, Lew G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2000Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (4) Call number: HF5415.13 .R72 2000, ...

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1991Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .B45 1991.

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