Strategic marketing / David W. Cravens.

By: Cravens, David WMaterial type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 6th edDescription: xvi, 752 p. : ill. ; 25 cmISBN: 0070275432Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415 | .135c852 2000Online resources: Publisher description | Table of contents
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .135c852 2000 (Browse shelf(Opens below)) c1 Available 0000013258
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .135c852 2000 (Browse shelf(Opens below)) c2 Available 0000012436
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .135c852 2000 (Browse shelf(Opens below)) c3 Available 0000013703
Total holds: 0

Includes bibliographical references and index.

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