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Marketing management : text and cases / Robert J. Dolan.

By: Dolan, Robert J Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002Description: ix, 498 p. : ill. ; 26 cmISBN: 007249980X (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF5415.13 | .QD68 2002Online resources: Publisher description | Table of contents

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.13 .QD68 2002 (Browse shelf(Opens below))	Available		0000012674

Total holds: 0

Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

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