Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Homewood, IL : BPI/Irwin, 1989Edition: 2nd edDescription: xvi, 928 p. : ill. ; 25 cmISBN: 025606668X :Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P44 1989
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.13 .P44 1989 (Browse shelf(Opens below)) c1 Available 0000013202
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.13 .P44 1989 (Browse shelf(Opens below)) c2 Available 0000012736
Total holds: 0

Includes indexes.

Bibliography: p. 907-919.

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