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Industrial marketing strategy / Frederick E. Webster, Jr.

by Webster, Frederick E.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1991Online access: Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.I263 .W392 1991, ...

Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth.

by Duboff, Robert S, 1948- | Spaeth, Jim, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (4) Call number: HF5415.2 .D85 2000, ...

Marketing research essentials / Carl McDaniel Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : J. Wiley, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.2 .M14 2004, ...

Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1995Online access: Publisher description | Table of contents only Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .D16 1995.

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

by Reich, Allen Z.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: TX911.3.M3 .R27 1997.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF1416 .K84 2001.

Power promoting : how to market your business to the top! / Jeffrey Sussman.

by Sussman, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415 .Su8 1997.

Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley, c2006Online access: Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HD69.B7 W57 2006.

The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Dick Shaver.

by Shaver, Dick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1996Other title: Consumer Guided Marketing.Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.126 .Sh2 1996.

Do-it-yourself direct marketing : secrets for small business / Mark S. Bacon.

by Bacon, Mark S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1992Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .M13 1992.

Industrial marketing strategy / Frederick E. Webster, Jr.

by Webster, Frederick E.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1991Online access: Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.1263 .W39 1991.

Marketing mistakes and successes / Robert F. Hartley.

by Hartley, Robert F, 1927-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2000Online access: Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415 .H25 2000.

The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Dick Shaver.

by Shaver, Dick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1996Other title: Consumer Guided Marketing.Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.126 .Sh2 1996.

Marketing research essentials / Carl McDaniel Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : J. Wiley, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.2 .M14 2004.

The agile marketer : turning customer experience into your competitive advantage / Roland Smart.

by Smart, Roland, 1974- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2016]Online access: Cover image Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.15 .S1 2016.

Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette, 1924-.

Series: Entrepreneur magazine small business seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1996Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5826.5 .Sm51 1996.

The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program / John Kremer.

by Kremer, John, 1949- | Kremer, John, 1949-. Mail order selling made easier.

Series: Wiley small business editionsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1992Online access: Table of Contents | Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5466 .K88 1992.

Mom blogging for dummies / by Wendy Piersall ; foreword by Heather B. Armstrong.

by Piersall, Wendy.

Series: --For dummiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley Pub., c2011Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: TK5105.8884 .P61 2011, ...

Fundraising with businesses : 40 new and improved strategies for nonprofits / Joe Waters.

by Waters, Joe, 1967-.

Series: Wiley nonprofit authority seriesMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (3) Call number: HV41.2 .W39 2014, ...

Marketing research/ David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, 1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.2 .Aa4 1995.

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