Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942-Material type: TextTextPublication details: Hoboken, NJ : J. Wiley, c2004Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0471448451Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M14 2004Online resources: Table of contents only | Publisher description
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.2 .M14 2004 (Browse shelf(Opens below)) c1 Available 0000015975
Total holds: 0

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 8-14 of the 3rd group) and index.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

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