Normal view MARC view ISBD view

Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942-Material type: Text

TextPublication details: Hoboken, NJ : J. Wiley, c2004Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0471448451Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M14 2004Online resources: Table of contents only | Publisher description

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.2 .M14 2004 (Browse shelf(Opens below))	c1	Available		0000015975

Total holds: 0

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 8-14 of the 3rd group) and index.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

There are no comments on this title.

to post a comment.