Marketing mistakes and successes / Robert F. Hartley.
Material type: TextPublication details: New York : Wiley, c2000Edition: 8th edDescription: viii, 359 p. : ill. ; 23 cmISBN: 0471370606 (pbk. : alk. paper)Subject(s): Marketing -- United States -- Case studiesDDC classification: 658.8/00973 LOC classification: HF5415 | .H25 2000Online resources: Publisher description | Table of ContentsItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .H25 2000 (Browse shelf(Opens below)) | Available | 0000015066 |
Total holds: 0
"25th anniversary edition"--Cover.
Includes bibliographical references.
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