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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- | Peter, J. Paul. Consumer behavior.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.3 .P44 1996, ...

Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : BPI/Irwin, 1989Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.13 .P44 1989, ...

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (5) Call number: HF5415.3 .P44 1999, ...

A preface to marketing management /

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill/Irwin, 2003Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.13 .P44 2003, ...

Marketing management : knowledge and skills /

by Peter, J. Paul | Donnelly, James H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago Irwin, 1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.13 .P44 1995, ...

Marketing : creating value for customers /

by Churchill, Gilbert A | Peter, J. Paul.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin/McGraw Hill, 1998Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5415.5 .C47 1998, ...

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin/McGraw-Hill series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .P44 2000.

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