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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: xviii, 318 p. : ill. ; 23 cmISBN: 0073661511 (pbk. : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2000Online resources: Publisher description | Table of contents

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.13 .P44 2000 (Browse shelf(Opens below))	c1	Available		0000014414

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Includes bibliographical references and index.

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