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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. Paul Contributor(s): Olson, Jerry C. (Jerry Corrie), 1944- | Peter, J. Paul. Consumer behavior Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.) ; 24 cmISBN: 0256139040Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342 LOC classification: HF5415.3 | .P44 1996

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.3 .P44 1996 (Browse shelf(Opens below))	c1	Available		0000013197
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.3 .P44 1996 (Browse shelf(Opens below))	c2	Available		0000013724

Total holds: 0

Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

Includes bibliographical references (p. 661-705) and indexes.

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