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Kleppner's advertising procedure. by Russell, Thomas, 1941- | Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure. Series: The Prentice Hall series in marketingEdition: 11th ed. / J. Thomas Russell, W. Ronald Lane.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1990Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5823 .R91 1990.
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Advertising : a framework / W. Ronald Lane, J. Thomas Russell. by Lane, W. Ronald, 1940- | Russell, Thomas, 1941-. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5821 .L24 2001.
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by Russell, Thomas, 1941- | Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5823 .K67 2002.
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