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Kleppner's advertising procedure.

By: Russell, Thomas, 1941-Contributor(s): Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure Material type: Text

TextSeries: The Prentice Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1990Edition: 11th ed. / J. Thomas Russell, W. Ronald LaneDescription: xviii, 718 p. : ill. (some col.) ; 29 cmISBN: 0135163374Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .R91 1990

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5823 .R91 1990 (Browse shelf(Opens below))	Available		0000012204

Total holds: 0

Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.

Includes bibliographical references and index.

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