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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

By: Russell, Thomas, 1941-Contributor(s): Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2002Edition: 15th edDescription: xix, 697 p. : ill. (some col.) ; 29 cmISBN: 0130328774Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K67 2002

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5823 .K67 2002 (Browse shelf(Opens below))	Available		0000014315

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Includes bibliographical references and index.

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