Advertising : a framework / W. Ronald Lane, J. Thomas Russell.

By: Lane, W. Ronald, 1940-Contributor(s): Russell, Thomas, 1941-Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 1st edDescription: xviii, 378 p. : ill. ; 23 cmISBN: 0130852201 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .L24 2001
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5821 .L24 2001 (Browse shelf(Opens below)) c1 Available 0000014216
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Includes bibliographical references and index.

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