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The observational research handbook : understanding how consumers live with your product / Bill Abrams.

by Abrams, Bill | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.33.U6 Ab32 2000.

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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HD59.2 .M374 2002.

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