Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

By: Marconi, JoeContributor(s): American Marketing AssociationMaterial type: TextTextPublication details: New York : McGraw-Hill, c2002Description: xiii, 232 p. : ill. ; 24 cmISBN: 0658014293 (alk. paper)Subject(s): Corporate image | Corporations -- Public relations | Branding (Marketing)DDC classification: 659.2/85 LOC classification: HD59.2 | .M374 2002
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HD59.2 .M374 2002 (Browse shelf(Opens below)) c1 Available 0000015787
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"American Marketing Association."

Includes bibliographical references (p. 225-226) and index.

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