The observational research handbook : understanding how consumers live with your product / Bill Abrams.

By: Abrams, BillContributor(s): American Marketing AssociationMaterial type: TextTextPublication details: Lincolnwood, Il. : NTC Business Books, c2000Description: xxiv, 277 p. : ill. ; 24 cmISBN: 065800073XSubject(s): Consumer behavior -- United States | Marketing -- United StatesDDC classification: 658.8/34 LOC classification: HF5415.33.U6 | Ab32 2000Online resources: Publisher description
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.33.U6 Ab32 2000 (Browse shelf(Opens below)) c1 Available 0000015182
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At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.

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