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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western College Pub., c1998Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5821 .O9 1998.

Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (2) Call number: HF5823 .Og9 2009, ...

Advertising/

by O'Guinn, Thomas C | Allen, Chris T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston South-Western College Publishing 2000Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5821 .Og9 2000.

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