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Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas C Contributor(s): Allen, Chris T | Semenik, Richard J Material type: Text

TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: 9780324568622 (student ed.); 0324568622 (student ed.); 9780324569407 (instructor's ed.); 0324569408 (instructor's ed.)Other title: Advertising & integrated brand promotionSubject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5823 | .Og9 2009

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5823 .Og9 2009 (Browse shelf(Opens below))	c1	Available		0000013338
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5823 .Og9 2009 (Browse shelf(Opens below))	c2	Available		0000015628

Total holds: 0

Includes bibliographical references and indexes.

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