Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998Description: xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm. + 1 computer disk (3 1/2 in.)ISBN: 0538869089 (hardcover)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .O9 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5821 .O9 1998 (Browse shelf(Opens below)) c1 Available 0000013336
Total holds: 0

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.

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