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Kleppner's advertising procedure.

by Russell, Thomas, 1941- | Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure.

Series: The Prentice Hall series in marketingEdition: 11th ed. / J. Thomas Russell, W. Ronald Lane.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1990Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5823 .R91 1990.

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, Thomas, 1941- | Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5823 .K67 2002.

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