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Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (3) Call number: HF5415 .135c852 2000, ...

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Strategic marketing management cases /

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin/McGraw-Hill, 1999Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415 .C85 1999.

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