MKTG 8 / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublisher: Mason, OH : South-Western/Cengage Learning, [2015]Copyright date: ©2015Edition: Student editionDescription: xiii, 420 pages, 20 pages of pull-out flash cards : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285432625 (student ed. with PAC); 1285432622 (student ed. with PAC); 9781285432687 (student ed.); 1285432681Other title: MKTG eight | MKTG, principles of marketing [Cover title]Subject(s): Marketing -- Textbooks | MarketingGenre/Form: Textbooks. LOC classification: HF5415 | .L17 2015| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .L17 2015 (Browse shelf(Opens below)) | c1 | Available | 0000015822 |
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"4LTR press"--Cover.
Title from Brief Contents page.
Includes bibliographical references and index.
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
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