MKTG 8 /
Lamb, Charles W.,
MKTG 8 / MKTG eight MKTG, principles of marketing Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Student edition. - xiii, 420 pages, 20 pages of pull-out flash cards : color illustrations ; 28 cm
"4LTR press"--Cover. Title from Brief Contents page.
Includes bibliographical references and index.
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
9781285432625 (student ed. with PAC) 1285432622 (student ed. with PAC) 9781285432687 (student ed.) 1285432681
2013954309
Marketing--Textbooks.
Marketing.
Textbooks.
HF5415 / .L17 2015
MKTG 8 / MKTG eight MKTG, principles of marketing Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Student edition. - xiii, 420 pages, 20 pages of pull-out flash cards : color illustrations ; 28 cm
"4LTR press"--Cover. Title from Brief Contents page.
Includes bibliographical references and index.
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
9781285432625 (student ed. with PAC) 1285432622 (student ed. with PAC) 9781285432687 (student ed.) 1285432681
2013954309
Marketing--Textbooks.
Marketing.
Textbooks.
HF5415 / .L17 2015