MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01918cam a22004815i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17925458 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210602145811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131101t20152015ohua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013954309 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285432625 (student ed. with PAC) |
|
|---|
| International Standard Book Number |
1285432622 (student ed. with PAC) |
|
|---|
| International Standard Book Number |
9781285432687 (student ed.) |
|
|---|
| International Standard Book Number |
1285432681 |
| Qualifying information |
(student ed.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn887226530 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UPM |
| Language of cataloging |
eng |
| Transcribing agency |
ATU |
| Description conventions |
rda |
| Modifying agency |
CUI |
| -- |
OCLCF |
| -- |
OCLCA |
| -- |
UPM |
| -- |
OCLCA |
| -- |
TY5 |
| -- |
OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L17 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W., |
| Relator term |
author. |
| 9 (RLIN) |
3289 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
MKTG 8 / |
| Statement of responsibility, etc. |
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MKTG eight |
|
|---|
| Title proper/short title |
MKTG, principles of marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Student edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, OH : |
| Name of producer, publisher, distributor, manufacturer |
South-Western/Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 420 pages, 20 pages of pull-out flash cards : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"4LTR press"--Cover. |
|
|---|
| General note |
Title from Brief Contents page. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
17385 |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 9 (RLIN) |
1807 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Textbooks. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423863 |
| 9 (RLIN) |
15935 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Relator term |
author. |
| 9 (RLIN) |
3290 |
|
|---|
| Personal name |
McDaniel, Carl, |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 9 (RLIN) |
3291 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
pccadap |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
ATU Book |
