Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
Material type:
TextPublication details: New York : McGraw-Hill, c2002Description: xiii, 232 p. : ill. ; 24 cmISBN: 0658014293 (alk. paper)Subject(s): Corporate image | Corporations -- Public relations | Branding (Marketing)DDC classification: 659.2/85 LOC classification: HD59.2 | .M374 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HD59.2 .M374 2002 (Browse shelf(Opens below)) | c1 | Available | 0000015787 |
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| HD59 YI 67218 Y1 2013 Sea demon / | HD59.2 .M33 2002 Reputation Marketing/ | HD59.2 .M33 2002 Reputation Marketing/ | HD59.2 .M374 2002 Reputation marketing : building and sustaining your organization's greatest asset / | HD59.6 .Ol13 1987 Corporate Public Relations/ | HD59.6 .Ol131987 Corporate public relations : a new historical perspective / | HD59.7 .J12 1995 Public relations practices : managerial case studies and problems / |
"American Marketing Association."
Includes bibliographical references (p. 225-226) and index.
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