Reputation marketing : building and sustaining your organization's greatest asset /

Marconi, Joe.

Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. - New York : McGraw-Hill, c2002. - xiii, 232 p. : ill. ; 24 cm.

"American Marketing Association."

Includes bibliographical references (p. 225-226) and index.

0658014293 (alk. paper)

2001040327


Corporate image.
Corporations--Public relations.
Branding (Marketing)

HD59.2 / .M374 2002

659.2/85

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