Marketing mistakes and successes / Robert F. Hartley.

By: Hartley, Robert F, 1927-Material type: TextTextPublication details: New York : Wiley, c2000Edition: 8th edDescription: viii, 359 p. : ill. ; 23 cmISBN: 0471370606 (pbk. : alk. paper)Subject(s): Marketing -- United States -- Case studiesDDC classification: 658.8/00973 LOC classification: HF5415 | .H25 2000Online resources: Publisher description | Table of Contents
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HF5415 .G81 2016 Marketing / HF5415 .G81 2016 Marketing / HF5415 .G81 2016 Marketing / HF5415 .H25 2000 Marketing mistakes and successes / HF5415 .H59 2001 Effective marketing/ HF5415 .H59 2001 Small business guides: effective marketing/ HF5415 .In8 2001 Encyclopedia of marketing

"25th anniversary edition"--Cover.

Includes bibliographical references.

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