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Marketing mistakes and successes /

Hartley, Robert F., 1927-

Marketing mistakes and successes / Robert F. Hartley. - 8th ed. - New York : Wiley, c2000. - viii, 359 p. : ill. ; 23 cm.

"25th anniversary edition"--Cover.

Includes bibliographical references.

ISBN: 0471370606 (pbk. : alk. paper)

LCCN: 00038172

Subjects--Topical Terms:
Marketing--United States--Case studies.

LC Class. No.: HF5415 / .H25 2000

Dewey Class. No.: 658.8/00973

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