The fundamentals and practice of marketing / John Wilmshurst.

By: Wilmshurst, JohnContributor(s): Institute of Marketing | CAM FoundationMaterial type: TextTextPublication details: London ; Boston : Butterworth-Heinmann, 1995Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN: 0750609974Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .W66 1995Online resources: Publisher description
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .W66 1995 (Browse shelf(Opens below)) Available 0000015161
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HF 5415 Sw2 1999 Consumer behaviour in tourism / HF5415 .W66 1995 The fundamentals and practice of marketing / HF5415 .W66 1995 The fundamentals and practice of marketing / HF5415 .W66 1995 The fundamentals and practice of marketing / HF5415 .W67 1992 Behavioural aspect of marketing HF5415.1 .B37 2001 Marketing, principles & perspectives / HF5415.1 .B37 2001 Marketing, principles & perspectives /

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

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