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The fundamentals and practice of marketing /

Wilmshurst, John.

The fundamentals and practice of marketing / John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

ISBN: 0750609974

LCCN: 95163576

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .W66 1995

Dewey Class. No.: 658.8

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