The fundamentals and practice of marketing / (Record no. 9203)

MARC details
000 -LEADER
fixed length control field 01092cam a2200313 a 4500
001 - CONTROL NUMBER
control field 3514330
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210510145111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950612s1995 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95163576
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750609974
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .W66 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
9 (RLIN) 15591
245 14 - TITLE STATEMENT
Title The fundamentals and practice of marketing /
Statement of responsibility, etc. John Wilmshurst.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinmann,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 324 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "Published on behalf of the Institute of Marketing and the CAM Foundation."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 1807
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
9 (RLIN) 15869
Corporate name or jurisdiction name as entry element CAM Foundation.
9 (RLIN) 15870
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html">http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      BUSINESS-Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 05/10/2021 9203   HF5415 .W66 1995 0000015161 05/10/2021 05/10/2021 ATU Book

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