MKTG 8 /
Material type:
TextPublication details: Mason South-Western/Cengage Learning, 2015Description: xiii, 420 p. : ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285432625 ; 1285432622 (stu; 9781285432687 ; 1285432681Genre/Form: Textbooks. LOC classification: HF5415 | .L17 2015
Contents:
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .L17 2015 (Browse shelf(Opens below)) | c1 | Available | 0000013810 | ||
|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .L17 2015 (Browse shelf(Opens below)) | c2 | Available | 0000012852 |
Total holds: 0
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Includes bibliographical references and index.
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
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