MKTG 8 /

Lamb, Charles W.,

MKTG 8 / - Mason South-Western/Cengage Learning, 2015 - xiii, 420 p. : ill. ; 28 cm

Includes bibliographical references and index.

part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.

9781285432625 1285432622 (stu 9781285432687 1285432681


Textbooks.

HF5415 / .L17 2015

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