MKTG 8 /

By: Lamb, Charles WContributor(s): Hair, Joseph F | McDaniel, CarlMaterial type: TextTextPublication details: Mason South-Western/Cengage Learning, 2015Description: xiii, 420 p. : ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285432625 ; 1285432622 (stu; 9781285432687 ; 1285432681Genre/Form: Textbooks. LOC classification: HF5415 | .L17 2015
Contents:
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .L17 2015 (Browse shelf(Opens below)) c1 Available 0000013810
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .L17 2015 (Browse shelf(Opens below)) c2 Available 0000012852
Total holds: 0

Includes bibliographical references and index.

part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.

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