Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Description: xxix, 670 p. : ill. (some col.) ; 27 cmISBN: 0256221332 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D97 1999
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .D97 1999 (Browse shelf(Opens below)) | Available | 0000012367 |
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| HF 5415 .D 54 2012 Marketing :Concepts and Strategies | HF 5415 .D 54 2012 Marketing :Concepts and Strategies | HF 5415 .D 54 2012 Marketing :Concepts and Strategies | HF5415 .D97 1999 Business marketing : connecting strategy, relationships, and learning / | HF5415 .D97 2002 Business marketing : connecting strategy, relationships, and learning / | HF5415 .D97 2002 Business marketing : connecting strategy, relationships, and learning / | HF5415 .En3 1994 Promotional strategy : managing the marketing communications process / |
Includes bibliographical references (p. 649-656) and index.
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