Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - xxix, 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
0256221332 (alk. paper)
98021676
Marketing.
HF5415 / .D97 1999
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - xxix, 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
0256221332 (alk. paper)
98021676
Marketing.
HF5415 / .D97 1999
658.8