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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner.

By: Dwyer, F. Robert Contributor(s): Tanner, John F Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Description: xxix, 670 p. : ill. (some col.) ; 27 cmISBN: 0256221332 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D97 1999

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415 .D97 1999 (Browse shelf(Opens below))	Available		0000012367

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Includes bibliographical references (p. 649-656) and index.

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