Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995Description: xiv, 850 p. : ill. ; 25 cmISBN: 025616911XSubject(s): Marketing -- Management | Product management | Industrial marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.13 | .R15 1995
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .R15 1995 (Browse shelf(Opens below)) | Available | 0000012312 |
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| HF5415.13 .P44 2003 A preface to marketing management / | HF5415.13 .QD68 2002 Marketing management : text and cases / | HF5415.13 R15 1993 El duende y otros cuentos / | HF5415.13 .R15 1995 Business marketing strategy : cases, concepts, and applications / | HF5415.13 .R72 2000 Cases in strategic marketing / | HF5415.13 .R72 2000 Cases in strategic marketing / | HF5415.13 .R72 2000 Cases in strategic marketing / |
Includes bibliographical references and index.
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