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Business marketing strategy : cases, concepts, and applications /

Rangan, V. Kasturi.

Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. - Chicago : Irwin, c1995. - xiv, 850 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 025616911X

LCCN: 94022561

Subjects--Topical Terms:
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .R15 1995

Dewey Class. No.: 658.8/02

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