Business marketing strategy : (Record no. 8507)
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000 -LEADER | |
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fixed length control field | 01200pam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 2541831 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210419122119.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 940628s1995 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 94022561 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 025616911X |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | ATU |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .R15 1995 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 20 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rangan, V. Kasturi. |
9 (RLIN) | 6142 |
245 10 - TITLE STATEMENT | |
Title | Business marketing strategy : |
Remainder of title | cases, concepts, and applications / |
Statement of responsibility, etc. | V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chicago : |
Name of publisher, distributor, etc. | Irwin, |
Date of publication, distribution, etc. | c1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 850 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The Irwin series in marketing |
9 (RLIN) | 14673 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 14428 |
Topical term or geographic name entry element | Product management. |
9 (RLIN) | 15787 |
Topical term or geographic name entry element | Industrial marketing |
General subdivision | Management. |
9 (RLIN) | 14437 |
Topical term or geographic name entry element | Marketing |
General subdivision | Management |
Form subdivision | Case studies. |
9 (RLIN) | 14911 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Shapiro, Benson P. |
9 (RLIN) | 15788 |
Personal name | Moriarity, Rowland T. |
9 (RLIN) | 15789 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | ATU Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
BUSINESS-Commerce | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY | General Stacks | 04/19/2021 | 8507 | HF5415.13 .R15 1995 | 0000012312 | 04/19/2021 | 04/19/2021 | ATU Book |