Market-based management : strategies for growing customer value and profitability / Roger J. Best.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN: 0131469568Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B65 2005
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .B65 2005 (Browse shelf(Opens below)) | Available | 0000012296 |
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Includes bibliographical references and index.
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