Market-based management : strategies for growing customer value and profitability /
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131469568
2004040085
Marketing--Management.
HF5415.13 / .B65 2005
658.8
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131469568
2004040085
Marketing--Management.
HF5415.13 / .B65 2005
658.8