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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger J Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN: 0131469568Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B65 2005

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.13 .B65 2005 (Browse shelf(Opens below))	Available		0000012296

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Includes bibliographical references and index.

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