Normal view MARC view ISBD view

Strategic marketing management cases /

By: Cravens, David W Contributor(s): Lamb, Charles W | Crittenden, Victoria Lynn Material type: Text

TextPublication details: Boston Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. +ISBN: 0256261253LOC classification: HF5415 | .C85 1999

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415 .C85 1999 (Browse shelf(Opens below))	c1	Available		0000013555

Total holds: 0

Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415 .C33 1996 Managing marketing linkages : text, cases, and readings /	HF5415 .C491 2002 CIM companion: marketing environment/	HF5415 .C491 2002 CIM companion: marketing environment/	HF5415 .C85 1999 Strategic marketing management cases /	HF5415 D28 Even more offensive marketing	HF5415 .D28 2004 Offensive marketing : an action guide to gaining competitive advantage /	HF 5415 .D 54 2012 Marketing :Concepts and Strategies	Next

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

There are no comments on this title.

to post a comment.