Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / - 6th ed. - Boston Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. +
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
HF5415 / .C85 1999
Strategic marketing management cases / - 6th ed. - Boston Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. +
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
HF5415 / .C85 1999