Kleppner's advertising procedure.

By: Russell, Thomas, 1941-Contributor(s): Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedureMaterial type: TextTextSeries: The Prentice Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1990Edition: 11th ed. / J. Thomas Russell, W. Ronald LaneDescription: xviii, 718 p. : ill. (some col.) ; 29 cmISBN: 0135163374Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .R91 1990
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5823 .R91 1990 (Browse shelf(Opens below)) Available 0000012204
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HF5823 .Og4 1985 Ogilvy on advertising / HF5823 .Og9 2009 Advertising and integrated brand promotion, 5e / HF5823 .Og9 2009 Advertising and integrated brand promotion, 5e / HF5823 .R91 1990 Kleppner's advertising procedure. HF5823 .T79 2003 Canadian Advertising in Action/ HF5823 .W44 1989 Advertising : principles and practice / HF5823 .W451 2000 Advertising Principles & Practice/

Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.

Includes bibliographical references and index.

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