Kleppner's advertising procedure.

Russell, Thomas, 1941-

Kleppner's advertising procedure. - 11th ed. / J. Thomas Russell, W. Ronald Lane. - Englewood Cliffs, N.J. : Prentice Hall, c1990. - xviii, 718 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .

Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.

Includes bibliographical references and index.

0135163374

89025588


Advertising.

HF5823 / .R91 1990

659.1

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