Kleppner's advertising procedure.
Russell, Thomas, 1941-
Kleppner's advertising procedure. - 11th ed. / J. Thomas Russell, W. Ronald Lane. - Englewood Cliffs, N.J. : Prentice Hall, c1990. - xviii, 718 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.
Includes bibliographical references and index.
0135163374
89025588
Advertising.
HF5823 / .R91 1990
659.1
Kleppner's advertising procedure. - 11th ed. / J. Thomas Russell, W. Ronald Lane. - Englewood Cliffs, N.J. : Prentice Hall, c1990. - xviii, 718 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.
Includes bibliographical references and index.
0135163374
89025588
Advertising.
HF5823 / .R91 1990
659.1