Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: 9780324568622 (student ed.); 0324568622 (student ed.); 9780324569407 (instructor's ed.); 0324569408 (instructor's ed.)Other title: Advertising & integrated brand promotionSubject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5823 | .Og9 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .Og9 2009 (Browse shelf(Opens below)) | c1 | Available | 0000013338 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .Og9 2009 (Browse shelf(Opens below)) | c2 | Available | 0000015628 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5823 .L58 1986 How to make your advertising twice as effective at half the cost / | HF5823 .Og4 1985 Ogilvy on advertising / | HF5823 .Og9 2009 Advertising and integrated brand promotion, 5e / | HF5823 .Og9 2009 Advertising and integrated brand promotion, 5e / | HF5823 .R91 1990 Kleppner's advertising procedure. | HF5823 .T79 2003 Canadian Advertising in Action/ | HF5823 .W44 1989 Advertising : principles and practice / |
Includes bibliographical references and indexes.
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