Advertising and integrated brand promotion, 5e / (Record no. 8064)

MARC details
000 -LEADER
fixed length control field 01224cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15176078
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210409092748.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080211s2009 at a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008922770
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324568622 (student ed.)
International Standard Book Number 0324568622 (student ed.)
International Standard Book Number 9780324569407 (instructor's ed.)
International Standard Book Number 0324569408 (instructor's ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .Og9 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
9 (RLIN) 15126
245 10 - TITLE STATEMENT
Title Advertising and integrated brand promotion, 5e /
Statement of responsibility, etc. Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
246 34 - VARYING FORM OF TITLE
Title proper/short title Advertising & integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia ;
-- Mason, OH :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 726 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 14672
Topical term or geographic name entry element Advertising media planning.
9 (RLIN) 14812
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 15127
Personal name Semenik, Richard J.
9 (RLIN) 15128
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/09/2021 8064   HF5823 .Og9 2009 0000013338 04/09/2021 c1 04/09/2021 ATU Book
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/09/2021 8064   HF5823 .Og9 2009 0000015628 06/02/2021 c2 04/09/2021 ATU Book

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